Pro's Corner

5 Random Thoughts I had about Positioning your Cleaning Business in 2022

My head was racing around all over the place this morning. Here are some thoughts I had about running your business that I wanted to put out there…

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target marketing

Don't use Marketing to Extract Value from your customers, use Marketing to Increase the Value of Your Services

When radio and television were invented, the cost to run programming was going to be MASSIVE. Programmers weren't going to be able to afford it. The…

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target marketing

Building a Relationship and Trust with Your Customers through Branding

Around 100,000 years ago humans began to communicate using language.

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target marketing Customer communication and storytelling

What If I Told You that You Already Know the Secret to Hiring and Just Aren't Using it?

These day’ there is one dilemma that is affecting everyone. You see its impact when it takes longer to check out at the grocery store; you feel its…

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Business target marketing

How do your Customers Remember You? If You’re Having Problems Acquiring or Retaining Customers, You’re Probably Not Doing This

Outside of servicing an actual job, the greatest impact that you have on your customer is the story that you tell about your business. 

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Business target marketing

What Listening to Adele’s New Song 7 times Can Teach You About Marketing Your Cleaning or Restoration Business

I’m writing this for anyone that has difficulty acquiring new customers— for anyone that has had difficulty hearing back from people that you have…

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carpet cleaning Restoration target marketing sales

The Largest Problem that Cleaners Face In 2021 and What You Can Do to Solve It

Cleanfax just released their annual Carpet Cleaning Benchmark Survey, and the results aren’t quite what you would expect.

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carpet cleaning Business target marketing

Selecting a Marketing Channel for Your Business in 2021

Post 4 of 4 in our Targeting Marketing Series What do cereal commercials during cartoons, souvenir shops at Disneyland, and beer references during…

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Business target marketing

Learn How to Craft a Marketing Message that Will Build Trust with Your Customers and Get them to Relate to You

Post 3 of 4 in our Targeting Marketing Series “Content builds relationships. Relationships are built on trust. Trust drives revenue.” - Andrew Davis…

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Business target marketing

Follow this Guide to Understand How to Set Yourself Apart to Your Customers

Post 2 of 4 in our Targeting Marketing Series “No matter how tiny you look, you can lead huge men if you have what the huge men don't have.”…

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Business target marketing

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