---
title: Aramsco Pro's Corner Blog | target marketing
description: target marketing | Expert advice on carpet cleaning, lead and asbestos abatement; mold, fire, and water restoration; and concrete surface preparation.
---
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# Pro's Corner
## [5 Random Thoughts I had about Positioning your Cleaning Business in 2022](https://blog.aramsco.com/5-random-thoughts-i-had-about-positioning-your-cleaning-business-in-2022)
Posted by Drew Crawford on Apr 12th 2022
[.jpg?width=1000&name=5%20Random%20Thoughts%20I%20had%20about%20positioning%20your%20Cleaning%20Business%20in%202022%20(2).jpg)](https://blog.aramsco.com/5-random-thoughts-i-had-about-positioning-your-cleaning-business-in-2022)
My head was racing around all over the place this morning. Here are some thoughts I had about running your business that I wanted to put out there…
[Read More](https://blog.aramsco.com/5-random-thoughts-i-had-about-positioning-your-cleaning-business-in-2022)
[target marketing](https://blog.aramsco.com/tag/target-marketing)
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## [Don't use Marketing to Extract Value from your customers, use Marketing to Increase the Value of Your Services](https://blog.aramsco.com/how-you-can-actually-use-marketing-to-provide-extra-value-for-your-customers)
Posted by Drew Crawford on Mar 17th 2022
[](https://blog.aramsco.com/how-you-can-actually-use-marketing-to-provide-extra-value-for-your-customers)
When the radio and television were invented, the cost to broadcast was MASSIVE, and programmers would struggle to afford it. The industry put their…
[Read More](https://blog.aramsco.com/how-you-can-actually-use-marketing-to-provide-extra-value-for-your-customers)
[target marketing](https://blog.aramsco.com/tag/target-marketing)
- [Tweet](https://twitter.com/share)
## [Building a Relationship and Trust with Your Customers through Branding](https://blog.aramsco.com/building-a-relationship-and-trust-with-your-customers-through-branding)
Posted by Drew Crawford on Feb 21st 2022
[](https://blog.aramsco.com/building-a-relationship-and-trust-with-your-customers-through-branding)
Around 100,000 years ago humans began to communicate using language.
[Read More](https://blog.aramsco.com/building-a-relationship-and-trust-with-your-customers-through-branding)
[target marketing](https://blog.aramsco.com/tag/target-marketing) [Customer communication and storytelling](https://blog.aramsco.com/tag/customer-communication-and-storytelling)
- [Tweet](https://twitter.com/share)
## [What If I Told You that You Already Know the Secret to Hiring and Just Aren't Using it?](https://blog.aramsco.com/what-if-i-told-you-that-you-already-know-the-secret-to-hiring-and-just-arent-using-it)
Posted by Drew Crawford on Feb 11th 2022
[](https://blog.aramsco.com/what-if-i-told-you-that-you-already-know-the-secret-to-hiring-and-just-arent-using-it)
These day’ there is one dilemma that is affecting everyone. You see its impact when it takes longer to check out at the grocery store; you feel its…
[Read More](https://blog.aramsco.com/what-if-i-told-you-that-you-already-know-the-secret-to-hiring-and-just-arent-using-it)
[Business](https://blog.aramsco.com/tag/business) [target marketing](https://blog.aramsco.com/tag/target-marketing)
- [Tweet](https://twitter.com/share)
## [How do your Customers Remember You? If You’re Having Problems Acquiring or Retaining Customers, You’re Probably Not Doing This](https://blog.aramsco.com/how-do-your-customers-remember-you-if-youre-having-problems-acquiring-or-retaining-customers-youre-probably-not-doing-this)
Posted by Drew Crawford on Dec 08th 2021
[](https://blog.aramsco.com/how-do-your-customers-remember-you-if-youre-having-problems-acquiring-or-retaining-customers-youre-probably-not-doing-this)
Outside of servicing an actual job, the greatest impact that you have on your customer is the story that you tell about your business.
[Read More](https://blog.aramsco.com/how-do-your-customers-remember-you-if-youre-having-problems-acquiring-or-retaining-customers-youre-probably-not-doing-this)
[Business](https://blog.aramsco.com/tag/business) [target marketing](https://blog.aramsco.com/tag/target-marketing)
- [Tweet](https://twitter.com/share)
## [What Listening to Adele’s New Song 7 times Can Teach You About Marketing Your Cleaning or Restoration Business](https://blog.aramsco.com/what-listening-to-adeles-new-music-can-teach-you-about-marketing-your-cleaning-or-restoration-business)
Posted by Drew Crawford on Nov 17th 2021
[](https://blog.aramsco.com/what-listening-to-adeles-new-music-can-teach-you-about-marketing-your-cleaning-or-restoration-business)
I’m writing this for anyone that has difficulty acquiring new customers— for anyone that has had difficulty hearing back from people that you have…
[Read More](https://blog.aramsco.com/what-listening-to-adeles-new-music-can-teach-you-about-marketing-your-cleaning-or-restoration-business)
[carpet cleaning](https://blog.aramsco.com/tag/carpet-cleaning) [Restoration](https://blog.aramsco.com/tag/restoration) [target marketing](https://blog.aramsco.com/tag/target-marketing) [sales](https://blog.aramsco.com/tag/sales)
- [Tweet](https://twitter.com/share)
## [The Largest Problem that Cleaners Face In 2021 and What You Can Do to Solve It](https://blog.aramsco.com/the-largest-problem-that-cleaners-face-in-2021-and-what-you-should-do-to-solve-it)
Posted by Drew Crawford on Nov 11th 2021
[](https://blog.aramsco.com/the-largest-problem-that-cleaners-face-in-2021-and-what-you-should-do-to-solve-it)
Cleanfax just released their annual Carpet Cleaning Benchmark Survey, and the results aren’t quite what you would expect.
[Read More](https://blog.aramsco.com/the-largest-problem-that-cleaners-face-in-2021-and-what-you-should-do-to-solve-it)
[carpet cleaning](https://blog.aramsco.com/tag/carpet-cleaning) [Business](https://blog.aramsco.com/tag/business) [target marketing](https://blog.aramsco.com/tag/target-marketing)
- [Tweet](https://twitter.com/share)
## [Selecting a Marketing Channel for Your Business in 2022](https://blog.aramsco.com/what-cereal-commercials-during-cartoons-souvenir-shops-at-disneyland-and-beer-references-during-country-songs-have-in-common-getting-your-audience-to-listen-to-your-message)
Posted by Drew Crawford on Jul 15th 2021
[](https://blog.aramsco.com/what-cereal-commercials-during-cartoons-souvenir-shops-at-disneyland-and-beer-references-during-country-songs-have-in-common-getting-your-audience-to-listen-to-your-message)
Post 4 of 4 in our Targeting Marketing Series What do cereal commercials during cartoons, souvenir shops at Disneyland, and beer references during…
[Read More](https://blog.aramsco.com/what-cereal-commercials-during-cartoons-souvenir-shops-at-disneyland-and-beer-references-during-country-songs-have-in-common-getting-your-audience-to-listen-to-your-message)
[Business](https://blog.aramsco.com/tag/business) [target marketing](https://blog.aramsco.com/tag/target-marketing)
- [Tweet](https://twitter.com/share)
## [Learn How to Craft a Marketing Message that Will Build Trust with Your Customers and Get them to Relate to You](https://blog.aramsco.com/learn-how-to-craft-a-marketing-message-that-will-build-trust-with-your-customers-and-get-them-to-relate-to-you)
Posted by Drew Crawford on Jun 28th 2021
[](https://blog.aramsco.com/learn-how-to-craft-a-marketing-message-that-will-build-trust-with-your-customers-and-get-them-to-relate-to-you)
Post 3 of 4 in our Targeting Marketing Series “Content builds relationships. Relationships are built on trust. Trust drives revenue.” - Andrew Davis…
[Read More](https://blog.aramsco.com/learn-how-to-craft-a-marketing-message-that-will-build-trust-with-your-customers-and-get-them-to-relate-to-you)
[Business](https://blog.aramsco.com/tag/business) [target marketing](https://blog.aramsco.com/tag/target-marketing)
- [Tweet](https://twitter.com/share)
## [Follow this Guide to Understand How to Set Yourself Apart to Your Customers](https://blog.aramsco.com/follow-this-guide-to-understand-how-to-set-yourself-apart-to-your-customers)
Posted by Drew Crawford on May 20th 2021
[](https://blog.aramsco.com/follow-this-guide-to-understand-how-to-set-yourself-apart-to-your-customers)
Post 2 of 4 in our Targeting Marketing Series “No matter how tiny you look, you can lead huge men if you have what the huge men don't have.” ―…
[Read More](https://blog.aramsco.com/follow-this-guide-to-understand-how-to-set-yourself-apart-to-your-customers)
[Business](https://blog.aramsco.com/tag/business) [target marketing](https://blog.aramsco.com/tag/target-marketing)
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