Pro's Corner

The 4 Reasons Why People Don’t Accomplish their New Year’s Resolutions and How to Make Sure It Doesn't Happen to You in 2022

I have an ambivalent relationship with the concept of New Year’s resolutions.

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Whole Foods CEO John Mackey talks about The Differences that Capitalism Has Made and How to Make it Even More Impactful

John Mackey is the founder and CEO of Whole Foods and a staunch proponent of making sure that business is as impactful as possible. In his 2013 book,…

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Business Social Impact

How do your Customers Remember You? If You’re Having Problems Acquiring or Retaining Customers, You’re Probably Not Doing This

Outside of servicing an actual job, the greatest impact that you have on your customer is the story that you tell about your business. 

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Business target marketing

The Largest Problem that Cleaners Face In 2021 and What You Can Do to Solve It

Cleanfax just released their annual Carpet Cleaning Benchmark Survey, and the results aren’t quite what you would expect.

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carpet cleaning Business target marketing

The 8 Unexpected Takeaways that I Learned at the IICRC Water Restoration Technician Class

I’m not a water restoration technician—I work for our marketing department, but I decided to take the IICRC Water Restoration Class because of all of…

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Business Education

Guidelines for Choosing a Good Cleaning Formulation that You Probably Won’t Find on Social Media

We monitor several social media platforms to provide technical information, answer questions about our products and better understand our customers.…

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Chemistry Business

Never Make a Mistake When Buying Equipment that Costs Thousands of Dollars: The Qualities You Want to look for in A Salesperson or Customer Service Representative


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Business customer service sales

Are You Making These 7 Common Mistakes When Using Your Dehumidifier?

Post 2 of 2 in our Dehumidifier Series

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Business Restoration

The Value of Third Party Eco-Certifications to the Cleaning and Restoration Professional

It is hard to believe that it has been more than 30 years since the first eco-certification program was launched. Eco-certified technology has come a…

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Chemistry Business sustainability

Use This Resource to Select the Best Dehumidifier for Your Business

Post 1 of 2 in our Dehumidifier Series The 2021 hurricane season already had a 60 percent chance of being above average. Now it’s expected to get…

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Business Restoration

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