Pro's Corner

RoofTec® XCS 500 Exterior Cleaning System: Diversify Your Business and Add $240,000 in Revenue per Year

“I’ve been in this industry for 10+ years. This is a no-brainer investment. We’re seeing start-ups with no experience easily make $100,000+ their…

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I Interviewed Successful Carpet Cleaning and Restoration Companies and they’re Doing These 15 Things to Dominate their Markets

“You can always make more money. You can’t make more time. Use your time as an owner doing the most impactful tasks that only you can do. Hire out…

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Business Targeted Marketing customer service Customer Acquisition

What If I Told You that You Already Know the Secret to Hiring and Just Aren't Using it?

These day’ there is one dilemma that is affecting everyone. You see its impact when it takes longer to check out at the grocery store; you feel its…

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Business target marketing

The 4 Reasons Why People Don’t Accomplish their New Year’s Resolutions and How to Make Sure It Doesn't Happen to You in 2022

I have an ambivalent relationship with the concept of New Year’s resolutions.

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Business

Whole Foods CEO John Mackey talks about The Differences that Capitalism Has Made and How to Make it Even More Impactful

John Mackey is the founder and CEO of Whole Foods and a staunch proponent of making sure that business is as impactful as possible. In his 2013 book,…

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Business Social Impact

How do your Customers Remember You? If You’re Having Problems Acquiring or Retaining Customers, You’re Probably Not Doing This

Outside of servicing an actual job, the greatest impact that you have on your customer is the story that you tell about your business. 

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Business target marketing

The Largest Problem that Cleaners Face In 2021 and What You Can Do to Solve It

Cleanfax just released their annual Carpet Cleaning Benchmark Survey, and the results aren’t quite what you would expect.

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carpet cleaning Business target marketing

The 8 Unexpected Takeaways that I Learned at the IICRC Water Restoration Technician Class

I’m not a water restoration technician—I work for our marketing department, but I decided to take the IICRC Water Restoration Class because of all of…

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Business Education

The Value of Third Party Eco-Certifications to the Cleaning and Restoration Professional

It is hard to believe that it has been more than 30 years since the first eco-certification program was launched. Eco-certified technology has come a…

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Chemistry Business sustainability

Selecting a Marketing Channel for Your Business in 2021

Post 4 of 4 in our Targeting Marketing Series What do cereal commercials during cartoons, souvenir shops at Disneyland, and beer references during…

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Business target marketing

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