Pro's Corner

The Psychology of Online Reviews: Why Good Reviews almost Always Lead to People Using a Local Cleaner

Yesterday I went with a friend to a delicious restaurant, Thyme & Seasons. The restaurant sources all of its fish and meat from local farms around…

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Customer Acquisition Customer communication and storytelling

Are You Aligning What You Say With What You Do?

Do you remember the last time that you went to a carnival and visited a house of mirrors? As you felt your way around the different rooms,  curved…

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Customer communication and storytelling

Rhetoric: The free tool to grow your business that you might not be using correctly

Stop for a second and think about the power of words. 

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Customer communication and storytelling

Why Honesty and Trust are the Best Achievable Outcomes in Your Marketing

“It’s one thing to be able to convince people and inspire them to do something but it’s quite another thing to actually inspire and inform them of…

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Customer communication and storytelling

Building a Relationship and Trust with Your Customers through Branding

Around 100,000 years ago humans began to communicate using language.

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target marketing Customer communication and storytelling

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