With Luxury Vinyl Tile quickly becoming one of the fastest growing markets in the flooring industry, both commercially and residentially, it’s no surprise that many professionals are racing to get the know how to add LVT/LVP to their list of services. Because cleaning and maintaining LVT is highly profitable, and requires a low initial investment, it might be simpler than you think to add it on. Not to mention, with low competition and low labor, you’ll be a pro in no time, and your customers will ask you to come back again and again.
If you are ready to take the next step, here are some practical ideas and steps you can take to ensure a seamless integration of LVT/LVP into your cleaning services:
1. Training and Certification
Gaining the proper knowledge in this industry is crucial. Ensure you and your staff are well versed in the specific methods and techniques suitable for LVT/LVP. Becoming a pro requires hands-on experience, so offering discounted rates or bundled services to your initial customers is a fantastic idea—they get a sweet deal, and you gain valuable experience. It’s a win-win!
Watch this video and experience real-life LVT maintenance in action!
Revive and Renew: Viper LVT Cleaner and Coating Demo Showcase!
2. Invest in Quality Cleaning Products
The longevity of LVT depends on preventative maintenance, effective cleaning and restoration, and protective coatings. But what’s a job well done if it’s undone just as quickly? Investing in the right materials will ensure that you get the job done right the first time and will make your customers happy. The Viper LVT System Guide below provides directions for use as well as an in-depth look into key, top of the line products and equipment that will help you stand out from the competition.
Viper LVT System Guide
3. Update Marketing Materials and Strategy
Communication is key when adding a new service, and your customers won’t know about it until you tell them! No matter which marketing techniques you use, whether it’s an email campaign, physical mailers, flyers, social media, or a website, create materials that will highlight your new service, and clearly communicate the benefits and effectiveness of what you are offering. But don’t underestimate the power of word-of-mouth marketing; go above and beyond, and your customers will spread the word, leave a five-star review, and even refer you to their friends! Bada bing bada boom!
Read this article for more information on adding a service and selling it to your customers:
I sat down with Steve Johnson. We talked about how to offer a new service, confidently sell it to your customers, and correctly price it
4. Create Special Packages or Promotions
There’s nothing a customer loves more than getting an awesome deal and saving money. Creating special packages or promotions for customers who use your LVT/LVP cleaning service will help you attract initial interest in your services, but keep in mind that while these can kickstart business, be cautious not to rely too heavily on promotions, as sustained value is key for customer retention.
5. Offer Maintenance Plans
If you’ve been in the cleaning game for a while now, you probably already offer maintenance plans for your customers. Extending it to cover your new LVT/LVP services will create a recurring revenue stream, but when you offer these plans to your customers, make sure to educate them and emphasize the value of ongoing maintenance for the longevity of the flooring, and your customers will see the value in letting you take care of their flooring consistently.
6. Request Feedback and Reviews
Building a good reputation among those you serve is crucial and customer feedback plays a pivotal role. Encourage customers to leave reviews after every job and consider showcasing before-and-after photos as powerful testimonials. Doing so will enhance your online presence and create a positive feedback loop that can drive continuous business growth. Who doesn’t want that? Read the article below for a more in-depth look the impact a five-star review can have on your business:
The Psychology of Online Reviews: Why Good Reviews almost Always Lead to People Using a Local Cleaner
Conclusion
In conclusion, the addition of LVT/LVP cleaning services could be a lucrative venture for your business. To assess if it's the right fit for you, check out this informative article on the subject:
LVT / LVP: Should I Be Paying Attention?
This comprehensive approach will not only position boost your expertise in LVT/LVP cleaning but also ensure long-term success and customer satisfaction. Good luck on this exciting journey and remember that whatever you decide to do, keep it simple!