People’s desires and fundamental needs have stayed the same for thousands of years, but the ways that we can connect with these desires and fulfill…
Drew Crawford
Recent Posts
In 2019, Tom Forsythe and Scott Warrington wrote a post about fiber identification. Our industry has experienced a vast change in the type of carpet…
Have you ever visited your Grandparent’s home and felt an overwhelming sense of comfort and belonging? Whenever you visit you are able to relax in a…
Yesterday I went with a friend to a delicious restaurant, Thyme & Seasons. The restaurant sources all of its fish and meat from local farms around…
Customer Acquisition Customer communication and storytelling
Analysis: What to do if your customer gets angry, according to Dr. Ryan Martin, PhD Anger Researcher
I just finished reading an amazing book that unexpectedly changed my perspective on the negative interactions that we have with our customers.
Three weeks ago I started watching an incredible TV show. I’m sort of a snob when it comes to finding something good to watch but The Boys on Prime…
Education isn't just for college students, it's a lifelong pursuit. Have you been looking for an affordable way to improve the skills and training of…
We’ve got it all wrong. We’ve misunderstood the whole time.
People are complicated. Our personal interactions are probably one of our most difficult daily activities. Have you ever thought that your customers…
Asbestos has been used sporadically throughout human history because of its well-known fire-proofing qualities and durability as a construction…