Pro's Corner

The Best Kept Industry Secret that Isn’t Really a Secret

Think back on the last ten years.

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Education

The 4 Reasons Why People Don’t Accomplish their New Year’s Resolutions and How to Make Sure It Doesn't Happen to You in 2022

I have an ambivalent relationship with the concept of New Year’s resolutions.

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Business

Whole Foods CEO John Mackey talks about The Differences that Capitalism Has Made and How to Make it Even More Impactful

John Mackey is the founder and CEO of Whole Foods and a staunch proponent of making sure that business is as impactful as possible. In his 2013 book,…

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Business Social Impact

If You Know How to Clean, Then You Can Provide Cleaning With Less Effective Cleaners and Equipment

We recently flew to Ohio to help a relative move into an assisted living facility and stayed in a nearby townhouse. During the move, an interesting…

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Shot Blasting 101: What it is, how it works, and why it matters.

In the surface preparation industry, you will hear a lot of different terms including concrete polishing, concrete grinding, acid etching, and shot…

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concrete surface preparation Surface Preparation

How do your Customers Remember You? If You’re Having Problems Acquiring or Retaining Customers, You’re Probably Not Doing This

Outside of servicing an actual job, the greatest impact that you have on your customer is the story that you tell about your business.

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Business target marketing

The Power of Fragrance and the Difference it Can Make in Your Cleaning

It is often said that if something does not smell clean, then it is not clean.

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carpet cleaning deodorization customer service

What Listening to Adele’s New Song 7 times Can Teach You About Marketing Your Cleaning or Restoration Business

I’m writing this for anyone that has difficulty acquiring new customers— for anyone that has had difficulty hearing back from people that you have…

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carpet cleaning Restoration target marketing sales

The Largest Problem that Cleaners Face In 2021 and What You Can Do to Solve It

Cleanfax just released their annual Carpet Cleaning Benchmark Survey, and the results aren’t quite what you would expect.

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carpet cleaning Business target marketing

The Reasons Why You Want to Have Two Fabric Pre-sprays in your Cleaning Arsenal

Selecting the right fabric prespray has more to do with the fabric than the soil; soil from upholstery is typically particulate soil with body oils…

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upholstery cleaning

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