Pro's Corner

Shot Blasting 101: What it is, how it works, and why it matters.

In the surface preparation industry, you will hear a lot of different terms including concrete polishing, concrete grinding, acid etching, and shot…

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concrete surface preparation Surface Preparation

How do your Customers Remember You? If You’re Having Problems Acquiring or Retaining Customers, You’re Probably Not Doing This

Outside of servicing an actual job, the greatest impact that you have on your customer is the story that you tell about your business.

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Business target marketing

The Power of Fragrance and the Difference it Can Make in Your Cleaning

It is often said that if something does not smell clean, then it is not clean.

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carpet cleaning deodorization customer service

What Listening to Adele’s New Song 7 times Can Teach You About Marketing Your Cleaning or Restoration Business

I’m writing this for anyone that has difficulty acquiring new customers— for anyone that has had difficulty hearing back from people that you have…

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carpet cleaning Restoration target marketing sales

The Largest Problem that Cleaners Face In 2021 and What You Can Do to Solve It

Cleanfax just released their annual Carpet Cleaning Benchmark Survey, and the results aren’t quite what you would expect.

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carpet cleaning Business target marketing

The Reasons Why You Want to Have Two Fabric Pre-sprays in your Cleaning Arsenal

Selecting the right fabric prespray has more to do with the fabric than the soil; soil from upholstery is typically particulate soil with body oils…

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upholstery cleaning

The 8 Unexpected Takeaways that I Learned at the IICRC Water Restoration Technician Class

I’m not a water restoration technician—I work for our marketing department, but I decided to take the IICRC Water Restoration Class because of all of…

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Business Education

How to make a Visible Difference when Cleaning Hard Surfaces like Wood

Wood floors are almost always finished with a urethane surface coat. The urethane surface coat can be further hardened with aluminum oxide.…

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wood

Guidelines for Choosing a Good Cleaning Formulation that You Probably Won’t Find on Social Media

We monitor several social media platforms to provide technical information, answer questions about our products and better understand our customers.…

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Chemistry

Never Make a Mistake When Buying Equipment that Costs Thousands of Dollars: The Qualities You Want to look for in A Salesperson or Customer Service Representative

Delivered. It’s one of my favorite emails to receive after waiting eagerly for a week for a package to arrive. A countdown of days had turned into…

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customer service sales

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